Mi Store on Wheels will sell all ranges of Xiaomi’s products, from smartphones to smart TVsXiaomi has launched its Mi Store on Wheels retail experience in India. Through this, the company says it can reach out to the “heart of India,” with a focus on connecting villages and remote parts of the country. Given the ongoing coronavirus-induced pandemic, several offline retail stores in the country has taken a hit as customers are mostly restricted to their homes due to consequent lockdowns. However, with this new retail strategy, Xiaomi's offline team can now bring the company's retail experience to customers at home.

According to Muralikrishnan B, COO, Mi India, the Mi Store on Wheels is aimed to bring the Mi Store showroom experience in areas that have limited access. The senior official also stated that the service “will be a disruptor in changing the dynamics of the retail business in our rural markets,” and that it follows “all the necessary
hygiene and safety practices, while regulating crowds and maintaining social distance, MSoW outlets will be fully safe for consumers to visit.”

The Mi Store on Wheels will have all the newly launched Redmi smartphones as well, including, the Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Apart from just smartphones, these mobile stores will also sell other Xiaomi products like Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV
Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers.